How to Trademark your Personal Name as Brand-Name (Guide)

Trademark your Personal Name as Brand

Requirements to Brand a Personal Name

Branding your name is possible but it will require

  • Time
  • Money
  • Also other specifications of U.S. Patent and Trademark Office (USPTO) has to be followed in order to emblem a label.

If you are worried about someone duplicating your label than use trademarking to brand your name as it prevents others from stealing your name and manipulate it. It is similar to copyright but it’s not it’s a part of copyrights. Trademark determines your brand and its items and secures it from others.

Registering vs Branding

Registering a trading title in a state, or the name generated accordingly prevents the people of that state from utilizing it. Whereas, branding a name would do the same while adding some additional benefits such as a trademark can be registered globally.

Trademark mark is essential to make sure no one duplicates your label.


Trademark is used by many influential figures including actors, writers and other public figures.

For example, Sarah Palin branded her name in the category of Educational and entertainment services where she briefs about the service she is providing and the field. This example was given by IPWatchdog from Trademark Electronic Search System (TESS).

According to Small Business at If the label is widely recognized and is known in trading than it can be registered.

 In order to brand your own label

  • You need to have a trade usage.
  • It should fit into the various distinctive grouping of goods and services.

Keep in mind that your trademark registered in a certain category wouldn’t restrict others from asserting it as their own trademark in some other category but it has been noted to be given written consent are necessary to use someone’s trademark.

Extravagant and Arbitrary Labels

Two types of names that works best in trademarking are extravagant and arbitrary names. Extravagant names that are not related to the business are difficult to be copied. According to USPTO “fanciful trademark is best”

Whereas, arbitrary names are not made up but are also doesn’t contain any legitimate connection to the business. For e.g.: Apple.

Benefits of Trademarking

Registering your name can provide you with;

  • Additional security against cyber-squatters.
  • It prevents others from stealing it.

For example, Morgan Freeman trademarked his name in the category Entertainment services, namely, live, televised, and movie appearances by an artist to inhibit it from getting manipulated by any company.


Now that you have trademarked your name the next step would be protection at all times because U.S. Patent & Trademark Office doesn’t guarantee that your trademarked label will not be stolen. Google Alert may help you with this.

If someone is using your name and you want to take action against it you have to show the disorientation caused by it in public.

Theoretical example: McDonald and Sons Burgers has resided in a town and the original global McDonald’s is bothered by it. International McDonald’s has to show people how it is creating confusion and affecting the global McDonald’s financial business.

Analytical Property Lawyer

When you have decided to invest your time and money in trademarking than do it right. Consult with your property lawyer as it is a complicated process and finalize your trademark.

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